By Priyanka Agarwal, J Turner Research In an era when management companies and developers are going all out to woo residents and prospects with chic and fancy amenities, online reviews reveal that the most fundamental and singular factor that impresses them is exceptional customer service. Everything else falls into place if residents and prospects receive …
With timed and functional gates; security cameras within corridors, garages, and in outdoor spaces, you can help residents feel safe. But those are not the only things an apartment operator can do. Safety is among the five essential human needs outlined in Maslow’s Hierarchy of Needs. When residents feel secure in an apartment community, it …
By hosting regularly scheduled community events brimming with “great food” and making an effort to greet each resident by their name, apartment operators can earn great reviews. For property teams, it is delightful to receive a four- or five-star review and enjoy the boost such reviews give to the community’s online reputation. Residents may compliment a …
Your residents are not just departing because of a rent increase or because they want to buy a home. Find out why they leave and what you can do about it. For property managers, the ultimate prize is getting a resident to renew their lease. Multiple forces need to align for this to happen. The …
Exorbitant fees for routine wear and tear and a rude onsite staff are only two of the reasons behind a bad move out. Find out what the others are. When residents move out of your apartment community, you want them to leave on a happy note with pleasant memories of their residency with you. Your …
First impressions are always the most lasting ones. Not taking care of these nine issues can ruin a resident’s early days at your community. A few days after a resident moves in to your community, the last thing you want them to write in a review is, “I had the worst leasing experience ever in …
The discourse about racism has penetrated almost every industry, and the apartment industry is no exception. Starbucks, H&M, and Roseanne Barr are among the more visible brands/personalities embroiled in these controversies in recent months. You don’t want your company or property to face the same challenges and their consequences. Today, residents will vent their concerns …
Author John Green’s book title “The Fault in our Stars” seems fitting to describe the significance of star ratings for prospects scouting the Internet to search for apartments. We know that residents are flocking online to voice their disappointments or favorable experiences at their apartment homes. Research proves that these online conversations affect prospect traffic …
Top 6 Resident Complaints That Will Damage Your Reputation Read More »
Author John Green’s book title “The Fault in our Stars” seems fitting to describe the significance of star ratings for prospects scouting the Internet to search for apartments. We know that residents are flocking online to voice their disappointments or favorable experiences at their apartment homes. Research proves that these online conversations affect prospect traffic …
The Online Complaints Most Likely to Ruin Your Reputation Read More »
When an irate resident decides to troll or leave negative reviews for your property or properties managed by your company on multiple review sites repeatedly, what do you do? Don’t be afraid to call a spade a spade and deal with trolls firmly, but professionally. Here’s why: content is king. Residents and apartment shoppers have …